Astroyogi has entered into partnership with UTV Motion Pictures for Ashutosh Gowarikar’s ‘What’s Your Raashee?’ which released on the 25th of September.
This is the first time that an astrology portal has broken ground and joined hands with Bollywood.
This partnership is representative of Astroyogi's foray into film promotions via its portal, www.astroyogi.com, and its mobile shortcode 57677, where Astroyogi is running contests for 'What's your Raashee?' with various mobile partners.
‘What’s your Raashee?’ starring Priyanka Chopra and Harman Baweja is an adaptation of Gujarati writer Madhu Rye’s novel Kimball Ravenswood. The lead actress Priyanka Chopra plays 12 different characters based on the 12 different signs of the zodiac. This partnership between UTV and Astroyogi represents the synergy between the theme of the movie and the services provided by Astroyogi.com. Astroyogi has now joined hands with UTV to promote the movie across online and SMS platforms.
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